Brief: Our IT services client was interested in exploring opportunities for Salesforce Commerce Cloud, in collaboration with its Salesforce division. The plan was to package their e-commerce expertise and their platform expertise.
To start with, they wanted to get some market insights. Some of the questions they wanted explore was:
- What is the market opportunity for Salesforce Commerce (is it a rising trend)?
- What industries are adopting Commerce Cloud the most?
- What are the main drivers for a business to use Commerce Cloud?
- What type of businesses should we be focusing on (B2B, B2C etc.)?
- What other platforms do businesses typically migrate from and why?
The client also wanted to consider competitors, and how they’ve positioned their Salesforce offerings.
The Report
- We covered market opportunity & growth of the Salesforce commerce cloud platform.
- Breakdown of Commerce Cloud customer profile.
- Market share of Commerce Cloud & competitive positioning analysis of the global commerce cloud market.
- Usage across the globe. Geographical breakdown, as well as industrial categories and split in percentage usage.
- Main drivers for adoption. Examples of top Salesforce Commerce Cloud Stores across the globe.
- Top technologies & key insights into migration to other platforms.
Outcome
The client was able to create a compelling value proposition that combined two of their divisions, mainly their e-commerce and platform expertise to reach out to a new set of customers.
