Brief

Our IT services client was interested in exploring opportunities for Salesforce Commerce Cloud, in collaboration with its Salesforce division. The plan was to package their e-commerce expertise and their platform expertise.

To start with, they wanted to get some market insights. Some of the questions they wanted explore was:

1. What is the market opportunity for Salesforce Commerce (is it a rising trend)?

2. What industries are adopting Commerce Cloud the most?

3. What are the main drivers for a business to use Commerce Cloud?

4. What type of businesses should we be focussing on (B2B, B2C etc)?

5. What other platforms do businesses typically migrate from and why?

The client also wanted to consider competitors, and how they've positioned their Salesforce offerings.

The Report

1. We covered market opportunity & growth of the Salesforce commerce cloud platform.

2. Breakdown of Commerce Cloud customer profile.

3. Market share of Commerce Cloud & competitive positioning analysis of the global commerce cloud market.

4. Usage across the globe. Geographical breakdown, as well as industrial categories and split in percentage usage.

5. Main drivers for adoption.  Examples of top Salesforce Commerce Cloud Stores across the globe.

6. Top technologies & key insights into migration to other platforms. 

Outcome

The client was able to create a compelling value proposition that combined two of their divisions, mainly their e-commerce and platform expertise to reach out to a new set of customers.