A market research firm like Pivotal Research specializes in collecting, analyzing, and interpreting data on consumers, competitors, products, industry trends, and economies. We help businesses of all sizes understand consumer behavior, assess competitive intensity, and navigate market dynamics. Our research enables companies to mitigate risks, uncover new opportunities, and make data-driven decisions for sustained growth.
Market research fuels business growth by uncovering market opportunities, customer insights, and competitive advantages. It helps refine products, optimize marketing strategies, and reduce risks, ensuring data-driven decisions that drive sales and long-term success.
When choosing a market research firm, consider their industry expertise, understanding of economic, political, social, and research methodologies. Evaluate their client portfolio, testimonials, and ability to deliver high-quality data and actionable insights.
A good research partner should align with your business vision and provide customized solutions that drive growth and strategic decision-making.
Industry Expertise & Specialization
Customization & Flexibility
Value for Money, Communication & Transparency
It depends on the project, nature of engagement, and timeline. The key is to find a market research firm that’s flexible in its approach and can tailor deliverables to your specific needs. Customization and adaptability that fit your budget are what truly add value.
The timeline depends on the nature of the research. Purely secondary research can take anywhere from 6-8 hours (e.g., company snapshots) to 40-60 hours (e.g., industry or country reports). Original research, including primary and secondary data collection, typically ranges from 10-12 weeks—for example, our ongoing India manufacturing startup ecosystem report for a VC firm will take 12 weeks to complete.
It all comes down to the team and the first-hand industry experience they bring to the table. Market research isn’t just about collecting data—it’s about extracting meaningful insights and delivering actionable recommendations that drive real impact for the customer.
Using market research effectively can give you a competitive edge. It’s similar to wearing night vision goggles, instead of going in blind during a raid.
Here are some areas in which you can apply Market research to improve your business
Absolutely! Market research is essential for effective product development. We offer a dedicated product research solution designed to help businesses validate ideas, refine features, and optimize market positioning.
It starts with design thinking workshops to explore ideas and identify market gaps. Research then validates concepts through customer insights, competitor analysis, and pricing studies. Prototyping and testing refine features, while market positioning research optimizes launch strategies. Post-launch feedback ensures continuous improvement for long-term success.
The ROI of market research varies based on industry, business size, and how effectively insights are implemented. Companies often see 10x-20x returns on market research investments through increased sales, reduced costs, and improved decision-making. The key is actionable implementation—research is only valuable if used effectively!
Yes. We are happy to do a pilot project to showcase our research skills.
We are based out of Bangalore, India.
+91 9940311169
satish@pivotalresearch.in
Bangalore, India.