Brief

A software services client has received some interest from a jewelry company that's looking to initiate and expand its eCommerce strategy. This was a new domain for them to explore.

They were planning to attend an event where they would be meeting buyers, sellers and wholesalers, and other jewelry companies that are involved in retail businesses and sell products to the end consumer.

To prepare for this event, the client wanted to understand this segment better. Primarily research on some high level questions:

1. Insights and trends on the market size of the offline and online jewelry segment

2. Who are some of the big players offline currently without an online presence?

3. What are some roadblocks retailers face in launching eCommerce operations?

4. What are the biggest pain points for eComm players (3PL/fraud detection etc)?

5. Technologies from developed markets that can be leveraged in this space

The Report

A detailed presentation of the research report covered the following topics. 

1. Market size (offline & online), along with online penetration in India

2. Segment-wise online jewelry opportunity in India

3. Big players without e-commerce presence, and a potential lead list for the client

4. Key takeaways from pain points for players in this segment, new technologies, etc.

5. Latest news and things to watch out for.

Outcome

The above report was presented to the client over a call. Based on the research inputs that were provided, the client was able to craft a strategy to tentatively explore this space. Last we heard, the client had bagged a pilot project with some of the major players in India.